Screened Out
ABOUT
Feature-length documentary directed by Jon Hyatt, exploring the life changing effects of screen addiction.
CREDITS
Impact Strategy Consultant
YEAR
2020
Awareness campaign about the public’s addiction to social media and growing evidence of its negative effects. Commissioned by Rogers & Cowan PMK and led by Bonnie Abaunza and Kathleen Rodgers at GSD Group. Impact highlights included:
Passage of the CAMRA Act, to authorize a program on children and the media within the National Institute of Health to study the effects of technology on infants, children, and adolescents.
Create resources to help audiences reduce their own screen time and learn more about its effects
LEARN MORE
impact campaign case study
In partnership with CAVIAR.TV and YEA!, the Screened Out impact producing team participated in a webinar lecture unpacking the steps to craft a social impact campaign. Featuring Bonnie Abaunza, Kathleen Rodgers and Samuel Rubin.