good energy pLAYBOOK
Open-source digital guide to portraying climate change on-screen, including story inspiration, cheat sheets, character profiles, solutions and projections
ABOUT
CREDITS
Impact & Operations
LOCATION
Hollywood & Worldwide
YEARS
2021-22
LEARN MORE
Released in April of 2022, this Playbook is a guide for all screenwriters to incorporate climate into their stories. Created by Good Energy, a nonprofit creative consultancy working to inspire, support and accelerate climate storytelling in scripted television and film to reflect the world we live in now.
Founded by Anna Jane Joyner, Good Energy hired YEA! Impact to support the Playbook’s research and create its distribution and digital media strategy.
Key outcomes and responsibilities included:
Activating a coalition of +50 organizations to partner with Good Energy and support the launch of the Playbook
Managing a social media strategy for @goodenergystory and delivering a combined reach of +9M users in 2022
Creating impact reporting and other organizational systems (i.e. CRM, M&E, Google Analytics…)